For us at Root Codex, it was more than an event it was a snapshot of an industry in transition. Over a few intense days, we spoke with operators, founders, and partners from across the crypto and iGaming ecosystem. What stood out was the buzz around the bigger shift happening behind the scenes, a shift toward smarter, more adaptive technology and a renewed focus on player value.

The Continued Growth of Crypto Casinos

Crypto casinos are no longer a fringe concept. The segment has matured quickly, with operators recognising the advantages of transparency, global accessibility, and instant transactions.

But with growth comes complexity. Operators now face tougher competition, more discerning players, and rising expectations for personalised experiences. The “just another casino” model doesn’t cut it anymore — and that’s where innovation becomes critical.

Innovation and AI at the Core

One recurring theme in conversations throughout SiGMA was how innovation isn’t optional anymore.

AI is reshaping how gaming companies operate, from slot game generators, customer retention, to player segmentation. Interestingly, this evolution is also reflected in global tech trends, as automation becomes more capable, we are seeing layoffs across the industry.

The takeaway? AI isn’t just a tool, it’s becoming part of the industry’s DNA. The operators and suppliers who embrace it thoughtfully will define the next phase of growth.

Retention Is the New Acquisition

While many still chase new player acquisition, the smartest operators we spoke to are doubling down on retention. With marketing costs rising and regulations tightening, building long-term relationships with players is now the ultimate competitive advantage.

And this is where on-chain analytics plays a game-changing role. By analysing wallet behaviour in real time, operators can identify loyal players, anticipate VIP patterns, and tailor experiences that actually resonate. It’s data-driven retention, not guesswork.

At Root Codex, this is the direction we’re most excited about: using technology to help operators understand, engage, and retain their players in ways that weren’t possible before.

Looking Ahead

As we left SiGMA Europe, one thing was clear, the next wave of innovation in iGaming won’t come from massive all-in-one platforms, but from agile, focused solutions that empower operators to take control of their tech, data, and player experience.

For us, that’s what Root Codex is all about:
building custom casino solutions, integrating on-chain insights, and helping our partners turn data into an edge.

Thanks to everyone who shared their insights, ideas, and vision in Rome.