When it comes to SEO, it is of importance that deliverables are custom-created for specific projects, since they have different requirements. In the case of TopDog, we worked with DNA to create a tailored-process that provided the best results.
It’s not every day that we get the incredible opportunity to work shoulder to shoulder with creative agencies. In this case, we combined our knowledge and understanding of creative processes and came up with a result that benefitted both parties effectively and efficiently.
Deliverables Web Development, WordPress
Live website topdog.nu
Who let the dogs out?
From the very start, we understood the importance of trust in the design process. We were also given a platform to come up with creative ideas that initially had no concrete path (as yet).
DNA trusted us and we were given ample freedom and flexibility. This made way for a great collaborative start.
Agility is the key
In constructing the new final frontier, we wanted to hit their target audience. We set our sights on deep space and planetary exploration to fill our image black hole.
We even turned our sight to vintage space race graphics and concepts to build up menus, shortcuts, and navigation. Finally, we gave a tone of voice to the site – a cheeky yet witty ‘inside voice’.
Measure of success: When we kick started this project, we focused mainly on the branding.